不久前，享有盛誉的gartner集团(gartner group)发布了2018年全球供应链大师奖(global supply chain master award)，该奖项被视为最具影响力的全球供应链排名。在“供应链前25强企业”名单中，我们可以看到许多知名品牌，如联合利华、zara、耐克、h&m和阿迪达斯。在过去10年里，苹果、宝洁(procter & gamble)、亚马逊(amazon)和麦当劳(mcdonald’s)在供应链中排名前五，跻身前五名。
for the first time, the nineteen report put emphasis on developing modern supply chain. released by the general office of the state council of the innovation of supply chain and the guidance of application requirements, about 100 to 2020 the global supply chain leading enterprises, the key industries to enter the world of the supply chain competitiveness, establish china as an important center, innovation and application of the global supply chain.with the close introduction of a series of favorable policies, the supply chain has been upgraded into a national strategy and is quietly on the fast track of development. after more than 20 years of practice and exploration, the supply chain finally ushered in the tuyere.
but today, how many people are not confused? how many people understand what a supply chain is? how many people know the current situation of china's supply chain development? how many people understand the value of the supply chain?
not long ago, the prestigious gartner group released the 2018 global supply chain master award, which is regarded as the most influential global supply chain ranking. in the list of "top 25 enterprises in the supply chain", we can see many well-known brands such as unilever, zara, nike, h&m and adidas. apple, procter & gamble, amazon and mcdonald's have been crowned the top five companies in the supply chain and ranked among the top five companies seven times in the past decade.
they're either the top 500 or the unicorns. the world's top 500 companies change in turn, but the enterprises with outstanding supply chain capabilities are evergreen trees, the value of supply chain can be seen.
so what is a supply chain?
under the state council "about promoting innovation of supply chain and the guidance of application of the official authority to define the supply chain for the first time, take the customer demand as the guidance, in order to improve the quality and efficiency as the goal, by means of integration of resources, product design, procurement, production, sales and service process, such as efficient coordination organization form.
in reality, the vast majority of the homogeneity competition of the industry, most of the brands/companies only have low market share, slow development, or difficult to maintain, but there are still a few brands/companies can achieve rapid expansion, higher brand value. no enterprise can go too far if it simply relies on business model innovation or product innovation. it may fall behind a certain link in the supply chain, leading to the overall collapse. what's the difference?
intuitive comparative analysis of enterprises, such as in the catering industry, comparison of chinese fast food and mcdonald's; in the clothing industry, compare metersbonwe with uniqlo; in the sports brand industry, compare fujian sports brands (anta, uber, picker, etc.) with nike and adidas. you'll find that the fundamental difference is not in the product, but in the supply chain.
what is the development status of supply chain in china?
late start, slow development, slow growth. due to "supply chain" this concept is the end of last century from the european and american developed countries the introduction of domestic, our country in the supply chain concept, development, governance mechanism and so on the basis of research started late, there is a big gap with the developed country, in recent years a clear standard to guide policy of supply chain, supply chain supply chain related industry development. at the same time, some enterprises and consumers' cognition of supply chain is still in the cultivation stage, and the lack of motivation for the implementation of supply chain management leads to the slow development of china's supply chain.
no typical representative enterprise. the world's best supply chain enterprises, the chinese enterprises are all dead. at present, a number of domestic enterprises have achieved certain results in their own supply chain management, but there is still a huge gap compared with the supply chain management of international excellent enterprises. in the top 25 list of the 2018 global supply chain master award, chinese enterprises have been wiped out. lenovo, the only chinese company that has been on the list for the past few years, also missed out on the top 25.
the general lack of supply chain thinking. to some extent, the vast majority of chinese business operators of market-oriented thinking is not enough, still adhere to the "conveniently small lot, after" management thinking, serious lack of "outsourcing non-core business and focus on their own core competitiveness to create" the thought of supply chain.
it still stays in the low-end large-scale production stage and the optimization stage of the core enterprise's own supply chain. contrast or neighbouring japan, europe and the united states developed countries than they are under the efficient supply chain management to achieve precise matching between supply and demand, our country is still at the low end of the scale production stage, often lead to overcapacity, pin, struggling to enterprise development. than they have already formed more perfect and win-win sharing of supply chain management system, is our country present stage of the supply chain management at the core enterprise's own supply chain design phase, is self, closed, there are serious redundant construction, caused great waste of resources, also brought huge cost pressure to the enterprise.
the low efficiency of supply chain, high operating cost, low benefit of social development, consumers pay for it. in the pharmaceutical industry, for example, the cfda, according to data from the united states pharmaceutical circulation market concentration is very high, only five primary drug wholesalers, and the first three taken across the united states more than 90% market share, medicine circulation rate is 3%, sales profit margin of 2.4%. and china has more than 16000 pharmaceutical wholesale enterprises, annual sales of over 50 million yuan of less than 5% of the enterprise, top 10 accounts for only 20% of the total market sales in the wholesale business, the national pharmaceutical commercial enterprises circulation rate is 12.5% on average, return on sales is less than 1%.
multi-level circulation through multiple distribution business, in the process, pharmaceutical products possible date delayed, damaged packaging, fake and inferior products into a series of problems, such as drug prices also in circulation layers of climbing. the increase in the cost of the sheep, the increase in the cost of the enterprise, the increase in the social cost, will eventually be passed on to each of our consumers.
the future is bright. we will glad to see that domestic enterprises have been in the enterprises of supply chain thinking, like, such as millet and has to quickly become super unicorn attract investors around the world. especially in the diet - several outstanding supply chain listed companies such as continuous practice, groping, innovation, "sermon" process, more and more enterprises and organizations in the approach of "supply chain", the "supply chain". the state has also set "supply chains" to new heights in history. supply chain will have a bright future in our country.
what is the value of the supply chain? it affects the innovation development of the country, the innovation norms of the industry, the innovation ability of enterprises, and more importantly, the happy life of each of us.
supply chain is indispensable to the sustainable and healthy development of any enterprise, industry and even the country. especially with the differentiation and specialization of r&d, production and sales, the intensive and cooperative mechanism of supply chain is needed. along with the policy spring breeze, the intensive and cooperative mechanism of the supply chain will gradually exert strong energy.
for countries, will help to realize resource saving, environment friendly, green, sustainable economic and social development, the development of social productivity level, the abundant material wealth, people's quality of life over nature.
for enterprises and industries, goods will reduce the unordered circulation, and will be produced on demand. costs will be greatly reduced and development will be regulated in an orderly manner.
for each of us, the meat, eggs, milk, fruits and vegetables we eat at the table will be traceable, traceable and accountable.
earth villagers will truly global buy sell around the world, the german beer, beef in australia, the united states of american ginseng and other local products around the world, will be original, with homogeneous single-phase &three-phase appear in front of you and me;
personalized products will be greatly enriched, product, service quality will be greatly improved, people's growing good life needs will be greatly satisfied.
supply chain has increasingly become a kind of invisible commercial infrastructure, become the important measures to carry out the new development concept, has become an important gripper supply side structural reform, become a leading global competitiveness important carrier. it will affect the innovation development of a country, the innovation norms of an industry, the innovation ability of an enterprise, and the happy life of each of us.
supply chain changes china, supply chain benefits us, let's wait and see.
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